NEWS

May 17, 2025 

The "Double Carrier of Love: Artistic Voices Convey Blessings" charity initiative, jointly organized by BaiShun Food and the Shantou Language Arts Association, concluded successfully today. The event showcased Chinese culture through recitation, drama performances, and other artistic forms, engaging hundreds of attendees.

‌Cultural Integration Through Food:‌

1. ‌Gastronomic-Artistic Fusion‌
   • Chinese flavor profiles (spicy, fragrant-spicy, sweet-spicy) were mapped to classical poetry like 《Li Sao》 and 《Shu Dao Nan》, creating a "gustatory symphony" that resonates with the Book of Songs culinary anthology.
   • Packaging designs blended traditional Chinese motifs with global cultural elements, embedding QR codes for auditory storytelling via recitation or theatrical performances.
2. ‌Food as Emotional Bonding‌
   • Customized snacks delivered "Emotional Calories" for youth, "Family Bonding Energy" for parent-child interactions, and curated afternoon tea experiences for seniors.
3. ‌Philanthropic Impact‌
   • 365 "Love Energy Packages" were donated to support community art programs.

‌Executive Insight‌
Ms. Lin, CEO of BaiShun Food said: "Language carries culture, while food bridges emotions. Our cross-sector integration aims to transform food into an educational medium with artistic resonance.